Discovery Based Retail

Welcome

Hi. My name is Phil Mitchell. I don't know how you happened on to our Website today, but I'm glad you did. On this Website you will find articles that deal with many of the questions facing retailers today. Although our consulting and design company was founded with hardware stores and home centers, the concepts of retail are valid across product lines, so it makes sense to take some time and check out what we have to offer regardless of your product offering.

While you're here, make sure you register for our newsletter. We write one every month or so, if time allows and I think you'll find them interesting and helpful. We also make some special offers from time to time including, for a limited time, a free E-Book just for registering. The E-book is titled Ten Suggestions for Improving Your Store Tomorrow and I think you'll find it a fun read.

One of the first things that you need to know, I guess, is that Discovery-Based Retail is both the name of our company and the name of a book that I wrote. The book came first but the responses to the concepts outlined in the book were so positive that we launched the company to meet the requests for help that came Gary Petz, Discovery-Based Retail in.

I contacted a dear friend, Gary Petz, whom I had immense repect for personally and also for his retail expertise and resume. When we discussed the concept of bringing exceptional tools and advice to retailers at very affordable costs, we both got excited. Now, four years later, we are still excited about helping retailers make more money. During that period we have had the opportunity to meet and help many great people and that has been tremendously rewarding.

Among the services we now offer are:

2D Interior Store Design.
3D Interior Renderings and "Virtual Walk-Throughs".
Exterior Store Design Concepts.
Factory Direct Exterior Digital Signs.
An Inexpensive Interior Digital Signage "Network" (Network may make is sound too complicated...its not)
Affordable interior identification packages...all custom...no cookie cutter here!
Profitability coaching.
Keynote speaking and training seminars.
General advice and experienced ears to bounce ideas off of.
Direct mail marketing pieces.
Custom leave behind folders for bids and estimates.
SEO Websites optimized for conducting E-mail campaigns.

Please check out Discovery-Based Retail, the book. We have had many positive comments about the book. Many readers have told us that they have ordered copies for their entire staff; they thought it was that important. I can't tell you how good that makes me feel. The book is available on Amazon as well as many other fine online booksellers. It is also available as an instant PDF download.

On behalf of Gary and myself and the rest of our staff we thank you for your interest. Please check back often as we love writing and sharing ideas to help make your retail business more successful. Phil Mitchell

Discovery-Based Retail Book

Yours is a difficult task, managing through the current economic crisis! If you want to successfully navigate the changing retail waters, you must be armed with the best tools you can find. The book, Discovery-Based Retail is that tool. Written by Philip Mitchell, a well-known retail consultant, designer, and speaker, this book is real world stuff that will resonate with you and give you great new ideas to evaluate, more fully understand and improve your business.

Read what Industry Experts are saying!

For the past 15 years, my job has been generating editorial and training content designed to help make independent ...retailers better and more profitiable merchants. During that time, I have yet to read a book that addresses so many of the issues that specifically affect a retailer's success as well as Phil Mitchell does in Discovery-Based Retail.

Scott Wright, North American Retail Hardware Association.

Store Slotting

In the book, Discovery-Based Retail you will learn advanced concepts regarding store slotting and learn how that awareness can help you to identify your greatest opportunities. If you are unaware of the concept of store slotting and how it impacts your store's success, you are operating blindly. Perhaps you will find some success without this full working knowledge, but your store will never reach its greatest potential.

Ideal Customer

After reading Discovery-Based Retail you will be able to identify your ideal customer and learn how to design your store around that concept. Do not attempt to design your store until you fully grasp the concept of ideal customer and how appealling to that ideal will critically impact your store's performance.

Discovery-Based Retail is available in paperback from Amazon or as an instant PDF Download.

Maximizing Potential With Existing Customers!

Did you know that you have two ways by which you can increase your store's business? You can either bring in more customers or sell more to the ones you have. Many merchants concentrate on the former rather than the latter and yet maximizing opportunities with current customers is something that you can start today and without further advertising investments. The book clearly outlines and discusses opportunities with exisiting customers by:

Increasing the frequency of same customer visits.
Increasing shop times during those visits.
Increasing margin dollars per ticket.
Increasing line count per ticket.
Increasing conversion rate.

Now you can be aware of the same things that those operating very successful stores know. Don't open your doors again without learning these must-know facts!

Discovery-Based Retail is available in paperback from Amazon or as an instant PDF Download.

Better success with your advertising!

Did you know that that there is a formula for predicting where distribution of your advertising pieces will likely have the most effect? By using this formula to target distribution of your communication pieces you will easily pay for the copy of this book a hundred times and yet many retailers are completely unaware that such a formula exists.

In addition you will receive many tips that will further increase the effectiveness of your advertising budget. Don't make the mistakes that are clearly defined in the book as regards advertising pricing! If you want to maximize your advertising's effectiveness, It is imperative that your advertising creates needs and desires and does not rely on existing need only. Learn how to do this in Discovery-Based Retail.

If this describes you, you need this book!

This book is a great tool for retailers willing to embrace change! ...When a dealer looks in the mirror and says , "We have to do something different from what we're doing," this book should be the first tool they grab.

What a great book. For forward thinkers, a must read.... Read it, you won't regret it.

Art Brown, Mid-American Lumberman's Association

Discovery-Based Retail is available in paperback from Amazon or as an instant PDF Download.

Layout Weaknesses.

Did you know there are probably things about the way your store is layed out that make it less profitable that it could be, less profitable than it should be and less profitable than it must be? Perhaps you are unaware of the elements of design that can increase the time shoppers spend in your store. Did you know that there is a direct correlation between the way your store is designed and the length of time people shop? And even more importantly there is irrefutable evidence that the longer a person shops your store the more money they spend. Think of that. Wouldn't you like to increase shop time and impulse buys with your customers? Discovery-Based Retail will teach you these things. Don't delay. Act now and start reaping benefits tomorrow.

Better Floor Plan Design.

Once you have learned the weaknesses of your current layout, it is time to begin to examine how your store would be more profitably configured. Chapter Five deals with elements of design that you've probably never been exposed to. Because Phil Mitchell's experience in design has proven itself over the years you can be assured that you will finally be exposed to some new ideas that you can actually benefit from. Imagine a store in which more of your product is exposed, more items are purchased impulsively and more time is spent because of the interest you have created. You will learn all of these things and more in this book. Retail store design is art, of course, but it must also address the scientific components so necessary to make it function at peak performance. Peak performance is what this book is all about. Don't delay, order your copy now!

Discovery-Based Retail is available in paperback from Amazon or as an instant PDF Download.

Don't want to spend time reading a retail book? Better think again! Read this!

You can spend a short time reading Phil's book and capture the essense of a lifetime of experience that has been converted to usable insights and practical applications. I highly recommend this book to anyone who has anthing to do with retail management or sales.

Chris Crouch, Author of Getting Organized, Simple Works, and The Contented Achiever.

Learn the Real Meaning of Customer Service!

Chapter Seven of Discovery-Based Retail will open your eyes to a new framing of customer service that can absolutely help your reinvent your business. Search the web for Discovery-Based Retail and you'll find the book quoted on literally hundreds of pages. Many of those pages reference its definition of customer service. The reason? The chapter absolutely resonates with most of its readers. Many readers have told us that they have experienced an "ah-ha" moment and instantly knew how to improve their customer interface. You will too.

Safe Harbor Balanced Pricing.

Think about it for a moment and then answer this question: How do I determine what my pricing on items should be? Read the Chapter 12 and you'll have a clear understanding what your pricing must be. It will be so good to have clarity of thought on this matter and Discover-Based Retail will provide that clarity. Learn how to factor in what your competitors are doing to the equation. Learn how to maximize potential by disregarding tradtion and developing your own methods.

Better Merchandising Techniques.

A large part of your store's success is dependent upon your ability to communicate to your customer without saying a word. Passive techniques of persuasion can be very powerful. Effective merchandsing is one such techinque. Learn how valuable gondola "real estate" must be devoted to those departments with proven ability to generate additional sales. Don't miss this opportunity!

Learn what other readers have already discovered!

We're researching for the creation of a new retail store and this book was recommended. We found it to be tremendously enlightening and very easy to understand and implement. Truth be told we engaged the author to do a store design for us and it we're using that design as the basis for our merchandising plan. At least buy the book, even if you have a store already and want to boost your sales and profit.

J Pfeil, New York

Want more proof?

I ran across this book in a trade magazine and ordered it. So many "experts" don't really grasp the real world. Phil showed in his book he had a good knowledge of the real world and what it takes to make your business better. I liked the book so much I gave copies to my business rountable. Read it and you can't help but learn something.

J Croome, Mississippi

Take a Positive Step!

This book can absolutely change the way you look at your store. It is an extremely small investment that can help propel your store to new levels of higher performance. Don't miss this opportunity. ACT NOW!

Discovery-Based Retail is available in paperback from Amazon or as an instant PDF Download.

Rave Reviews Keep Rolling In!

We were given this book by one of our wholesalers who told us that we would find at least one thing benificial in this book that we could use. Both my husband and I read the book and have highlighted or underlined many useful things that we can do or change for the better. There are many useful formulas and calculators to help pull pertinent information from our daily or monthly numbers to help focus on certain areas of our store. Very easy to read and use in your business to help focus on bettering your store, customer focus, service, layout and decor.

W. McKellar, Oklahoma

The author of this book has been a featured speaker at many retail gatherings including most recently The National Hardware Show and the North American Retail Hardware Association Convention. You have the opportunity to learn from someone who is a great communicator. Don't miss your chance!