Discovery-Based Retail

Hi. My name is Phil Mitchell. I don't know how you happened on to our Website today, but I'm glad you did. On this Website you will find articles that deal with many of the questions facing retailers today. Although our consulting and design company was founded with hardware stores and home centers, the concepts of retail are valid across product lines, so it makes sense to take some time and check out what we have to offer regardless of your product offering.

While you're here, make sure you register for our newsletter. We write one every month or so, if time allows and I think you'll find them interesting and helpful. 

One of the first things that you need to know, I guess, is that Discovery-Based Retail is both the name of our company and the name of a book that I wrote. The book came first but the responses to the concepts outlined in the book were so positive that we launched the company to meet the requests for help that came in.

I contacted a dear friend, Gary Petz, whom I had immense repect for personally and also for his retail expertise and resume. When we discussed the concept of bringing exceptional tools and advice to retailers at very affordable costs, we both got excited. Now, five years later, we are still excited about helping retailers make more money. During that period we have had the opportunity to meet and help many great people and that has been tremendously rewarding.

Among the services we now offer are:

• 2D Interior Store Design.
• 3D Interior Renderings and "Virtual Walk-Throughs".
• Exterior Store Design Concepts.
• Factory Direct Exterior Digital Signs.
• An Inexpensive Interior Digital Signage "Network"  (Network may make is sound too complicated...its not)
• Affordable interior identification packages...all custom...no cookie cutter here!
• Profitability coaching.
• Keynote speaking and training seminars.
• General advice and experienced ears to bounce ideas off of.
• Direct mail marketing pieces.
• Custom leave behind folders for bids and estimates.
• SEO Websites optimized for conducting E-mail campaigns.

Please check out Discovery-Based Retail, the book. We have had many positive comments about the book. Many readers have told us that they have ordered copies for their entire staff; they thought it was that important. I can't tell you how good that makes me feel. The book is available on Amazon as well as many other fine online booksellers.

On behalf of Gary and myself and the rest of our staff we thank you for your interest. Please check back often as we love writing and sharing ideas to help make your retail business more successful.