The name of our company is Discovery-Based Retail. Discovery-Based Retail is also the name of a book written by one of our company’s founding partners, Phil Mitchell. This web site refers to both the company and the book.
Our company works with retail store managers and owners helping them to improve their profitability. We help stores make more money! We accomplish this through improving their customer interface. Customer interface deals with many aspects of retail operations. Customer interface includes things like exterior appeal, interior presentation, the customer shopping experience, retail sales space design, and customer service in the traditional sense. The process involve investigation, interpretation, strategizing, training and design.
Our company is comprised of individuals with years of experience. We have served as retail and wholesale salespeople, mid-level supervisors, retail managers, and as corporate officers of large distribution companies. We want to put our experience to work for you!
Contact us at (888)292-6531
Productivity improvement requires a sharp focus, which can sometimes elude those of us on the inside looking out. We’ve tried the perspective of an “outsider” from time to time — some have been helpful and others an embarrassing waste of resources. Discovery-Based Retail is a resource worth reading and utilizing. You will enjoy getting acquainted with them while being challenged with cutting-edge concepts.
John Humphreys
General Manager
Home Lumber and Supply Company
Ashland, Kansas
