What we do:
Using a light meter we measure the light levels in the twelve zones that are used to determine your PDQ (Penetration and Dispersion Quotient).
Why we do it:
With an aging population, light levels within your store are more critical today than ever. This is a trend that is accelerating and will for a number of years as baby boomers enter their 60’s. We find that light levels guide shoppers and shoppers characterize their visits as “more pleasant” in environments that have adequate f/c (foot candle) lighting levels.
The benefit:
We have found many retailers mysteriously unaware of the illumination shortcomings in their store. It is imperative that if seniors are among your ideal customer profile that you address lighting inadequacies. Believe it or not, sometimes this is a simple as cleaning light fixture as dust dramatically decreases light fixtures efficiency. If more dramatic changes are needed, this process makes you aware of the need.
