"I spent a career of 38 years in sales and sales management working with home improvement retailers. My primary focus was Hardware and Building Material stores. During this time I read many books, trade journals and articles relating to these particular trade channels. I feel that without question, Phil Mitchell's "Discovery-Based Retail" covers all the key elements better than any publication I have read.
Phil's focus on change in the market place, customer service and identifying your business type is clearly defined along with product assortment, advertising and merchandising. "Discovery-Based Retail" is indeed a worthwhile read for anyone involved in retailing."
Joe Thomlinson---Retired
Valspar Corporation
“This book is a great tool for a dealer willing to embrace change! … When a dealer looks in the mirror and says, “We have to do something different from what we are doing,” this book should be the first tool they grab.”
“What a great book. For forward thinkers, a must read.”
“…. Read it! You won’t regret it.”
Art Brown
Mid-America Lumbermens' Association
“No matter who your targeted customer and/or product mix is, you always have a choice of managing your business the easy way or the hard way. Following Phil Mitchell’s easy to understand Discovery-Based Retail principles will assist everyone in retail to quickly become more successful.”
“It is a must read for all retailers, especially for anyone in our industry!”
Chris Goebel
President/CEO
Star Lumber & Supply Co. Inc.
