Give your customers what they want and you’re likely to see them more often. It’s also likely that they will spend more when they do shop your store--it just makes sense doesn’t it? Customer profiling, then, seems like something that every astute manage would do, but truthfully many simply don’t find the time for the process. In Discovery Based Retail you will learn how to not only profile your customers but also to identify who would be your ideal customer. Identifying your ideal customer is like putting customer profiling on steroids. The process can take your operation to the next level. Through the Discovery Based Retail customer profiling process you will learn how to connect with your ideal customer. The customer profiling process can quickly give you clues how to better assort your store, the hours you should keep, the best methods of advertising, and the environmental qualities that will most likely keep your ideal customer coming back.
We want to attract new and more customers. That’s always a manager’s goal and it should be. The fact is, however, that attracting new customers is not easy. Therefore, another equal, if not more important, goal must be to capitalize on the customers that you already have. This number is finite, of course, but your potential from that finite number is far from realized. Take heart though it is far from realized in all stores. There is always more potential with your current customer base!
Customer profiling can help you reach that potential. If you are going to trap an animal you need to know what bait appeals to the specific animal. Customer profiling is similar. Once you know the ideal customer you want to attract it becomes easier to set the trap with the right bait. Discovery Based Retail can teach you much about customer profiling