What we do:
We conduct telephone interview on your company’s behalf assuring the respondent of anonymity. The target questions will address issues of assortment, pricing, customer service and competitive comparisons.
Why we do it:
We have found phone interviews to be extremely enlightening. It is apparent that the perceived anonymity of phone conversation elicits forthright and poignant answers that are more difficult to generate in fact-to-face meetings. The respondents often convey a feeling of honor that your store is “that concerned” about what they think.
The benefit:
This will complete your knowledge of what your customers think of your store and even more helpful, what they would like to see from your store as regards selection and service issues.
