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Store Environment -- The One ThingNo one has ever asked me what I thought was the single most important element in creating a successful store environment. But I was thinking recently of compiling a list of "must dos, or must haves" for a successful retail operation. It helped me get regrounded. For, I guess no matter how you slice it, it always comes back to people. Despite the fact that we are experiencing a paradigm shift in the way we communicate, given all of our digital interactions and the shift to social media as a primary communication vehicle, it's still always about the people who are doing that communicating. The method is much less important than the message.
Whether we market our companies through tradtional mediums or totally embrace the digital age, it's all about caring first and selling second. Make people feel like you care more about them than about what you can make from them and they will most often respond positively. So there's nothing ground breaking about this message. It's been said a million times in a million ways. But still it's worthwhile to review what's really important. So no, you didn't ask, but I'll give you an answer anyway. The most important element to a successful store environment is insuring that you have people who care about people. Add new comment
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