This has been a particularly long winter in the north east corner of Kansas. I guess I say that every year, at least according to my daughter who lives in the much warmer San Antonio. Depending on your store type and its product offering, the cold and snowy weather is either a blessing or a curse, but regardless we're stuck with it.
If you and your staff need a jolt and pick-me-up, consider tackling a challenging project that will keep everyones' mind on something other than the weather. Perhaps you're due for a little retrofitting in your sales space. Maybe it's time to analyze the productivity of your categories and decide what changes you need to make going forward. Perhaps its time to objectively assess your sales environment and really give some thought to how it might influence potential buyers.
Gather your personnel together and discuss ways that you might improve your store's presentation or customer experience. Monitor and record the feedback that you receive and try to get your crew looking forward optimistically to warmer weather by taking steps in that direction today. Changes that occur in spring need to be planned for and began now. In other words, make sure that you're managing through action and not reaction.
Parting shot: The weather is what it is. The economy is what it is. But your attitude is what you make it. Move forward and make it rosy!
