About the middle of February I started believing that spring might never arrive and that another ice age was upon us. Of course I was wrong. The last couple of days here in north eastern Kansas have been spectacular!. I've made a few calls to some of our clients and they tell me business has begun to pick up and hearts and attitudes have been lightened and brightened by the changes in weather and traffic.

OK, game on! Are you ready? Is your house prepared for visitors? It should be. You should have been directing your staff all winter toward gearing up for spring. But, if, for whatever reason, you didn't get it done, do it now! Make sure that your displays are fresh and your store is clean and inviting. Examine your store's exterior and if needs a fresh coat of paint, paint it. If the windows look hazy and in need of a wash, wash them. If your signs need changing, change them! Poise your store ready to accept visitors.

The exterior of your store and the way it communicates is of vital importance. Maybe it's time to consider a new exterior sign! Just so happens that we have taken on a line of digital signs that will allow us to offer you some spectacular pricing on full color units. Of course, they are not cheap but we have some studies that the SBA has done on this type of communication that site staggering statistics on their effectiveness. If you'd like, drop us an This e-mail address is being protected from spambots. You need JavaScript enabled to view it , mention this entry and request a copy of that study. I think you'll find it very interesting and it will probably get you excited about what one of these signs can do for you.

Parting shot: Visitors are coming...clean your house...put out a welcome sign.