Advertising is somewhat of a mystery isn't it? It's almost universally accepted that it's something that has to be done and yet when one tries to evaluate advertising's success, well that becomes a little more difficult.
I had a thought I wanted to share with you that makes a lot of sense to me and I thought I'd put it out there to see what you think. Advertising is most effective when it is timely! Makes sense doesn't it? In fact, it might seem to be too fundamental to be discussed, but hear (read) me out.
Let's say that it begins to snow (not so far out of the question for our region now) and you want to advertise your new shipment of rocket power snow shovels. If you advertise in the paper, you have to call your paper guy or gal. They have to work up an ad arrange it into the next issue, the issue has to be printed and then delivered. By the time the advertisement arrives, the snow may be over...it may be balmy outside and here you are, looking goofy because you have an advertisement for rocket powered snow shovels. Basically the same rules apply to radio or television. Because you can't just instantly react and communicate is perhaps one reason these traditional forms of communication are not as successful as they once were.
Now consider one of the new types of communication. Email blasts are something that if you aren't using you should be. I love the sign in a popular print store I frequent that says something like "send mailers...they won't end up in a spam box". Well, no, they'll end up in a wastebasket. The truth of the matter is that no matter what you send, some of it will fail to connect, that's just advertising. The difference then is the initial cost and the timeliness of your message.
Consider my example of the rocket powered snow shovels. It starts to snow, you instruct Buford, your designated email blaster guy to send out an email telling people you have RPS shovels. He prepares the ad, clicks the send button and instantly people will know you have super-duper snow shovels. Now really...how cool is that? But wait, the cools doesn't stop there. If we build the website that hosts your email campaign you will know how many messages you sent and even how many were actually opened...try that with traditional advertising.
You know what else? An optimized Website from Discovery-Based Retail is not expensive! We design, build, host and maintain high-quality SEO (search engine optimized sites capable of supporting your blog and your newsletter for only $139 per month. Unlike some who build sites and then deserts their customers, we will be there to make changes on a regular basis, teach you how to further your sites effectiveness and maximize your bang for your buck. We will build in the scripting that will keep you spam compliant and will work behind the scenes to maintain your email data base.
You really should react to this today. Want to see examples of some of our sites? Here you go.
Give us a call and let's discuss how a site can help you. (888) 292-6531