Discovery-Based Retail

We help retailers make more money!

You Are Here

Sponsor Links

Misc. Topics

Who's On Line?

We have 4 guests and no members online

It is no secret that traditional ways of advertising in the hardware and homecenter industry have become less effective over the past few years. One exception to that rule is targeted direct-mail campaigns. If you utilize our services we will work with you to identify the top potential distribution area and demographic profile to maximize the effectiveness of your efforts and your expenditure. Our design team will then draft a piece that looks good and strongly conveys your business's message. We'll handle the the mailing responsibilites as well. In fact, the process will demand little of your time and will require only your approvals as we move throught the various steps.

A direct-mail postcard program can:

  • Elevate awareness of your company.Discovery-Based Retail Postcard Program
  • Communicate your message.
  • Build your brand.
  • Keep your company in the forefront of your customers' minds.
  • SELL! SELL! SELL!
Our pricing is extremely competitive and is dependent upon the distribution quantity. The value of what we offer lies in the expertise we'll bring to you regarding the proper area of distribution for your campaign and its sales effective design.  We'll be glad to quote you a price, just give us a call-(888) 292-6531 or email us @ This email address is being protected from spambots. You need JavaScript enabled to view it. .

Analyzing Your Advertising.

Marketing Return on Investment Calculator

Use this calculator to examine various scenarios regarding your advertising investment. Remember that you must consider intangibles as well as dollars e.g.Community visibility, residual impact and brand awareness.


Input Data
Number of pieces you are mailing or e-mailing:    
Total program costs: $  
Response Rate: % of responses expected:   %
Conversion Rate: % of responders expected to make purchases:   %
Average profit per sale: $  
 
Results
# Responders: Cost per response: $  
# Buyers:   Cost per buyer/new customer: $  
Total Profit from Campaign: $ Cost per piece: $  
Marketing ROI:   %  

Copyright © 2013 Discovery-Based Retail. All Rights Reserved.