Timely Advertising

Advertising is somewhat of a mystery isn't it? It's almost universally accepted that it's something that has to be done and yet when one tries to evaluate advertising's success, well that becomes a little more difficult.

I had a thought I wanted to share with you that makes a lot of sense to me and I thought I'd put it out there to see what you think. Advertising is most effective when it is timely! Makes sense doesn't it? In fact, it might seem to be too fundamental to be discussed, but hear (read) me out.

Read the rest.