Connecting with customers is essential to the success of your retail business.  The atmospherics of your store contribute to those connections.   Retail Atmospherics is a term used to describe the manipulation of elements such as, color, light levels, sound, scents and design within your store to influence the buying habits of your customers.  Atmospheric changes to a stores environment will influence the customers mood or feeling for that retailer.  Discovery-Based Retail will help you learn to use atmospherics to encourage shoppers to purchase more and  return to your store more often.    Stop and ask yourself, what is it about my store that people remember?  Almost always, a partial answer to that question will be determined by the atmospherics of your store.  The atmospherics of your store can establish positive feelings of excitement, curiosity, and comfort.   In the book, Discovery-Based Retail, the author examines the importance of atmospherics and how changes in the sensory essentials of your store and comprehensive floor plan design changes can produce positive feelings that will pull customers further into your store and increase their shop time.  

Discovery-Based Retail will help guide you in the use of changes to your store’s atmospherics to influence the buying behavior of your customers.   .  After reading Discovery-Based Retail you will realize the important role atmospherics can play in maximizing your stores potential.
 
Much like the weather outside, your stores atmospherics may make your customers feel like it is sunny and 75 degrees or cloudy and 42.  Discovering your stores ideal atmospherics is one key to unlocking your target customers purchasing potential.  If your goal is to develop a lasting, positive and profitable shopping experience for your customers, then the mastery of atmospherics and reading Discovery-Based Retail is a must.