If you're looking for a speaker for an upcoming event dealing with retailing, please consider our company. We have a number of timely messages that we can deliver to make your event even more important to your attendees.
Whether you want a 45 minute presentation or 4 hour breakout, you'll find our presentations engaging, informative and entertaining.
Below you will find a list of some of the programs that we present. Of course, each would be tailored to dovetail with your theme and create the maximum impact for your training budget.
Thanks so much for the outstanding presentation you provided for MLA members. You provided great information that spoke to real-life situations and workable solutions – not just theory and jargon. If anyone is looking for a speaker that helps members understand the importance of differentiating their company on many levels and successfully competing against the “boxes,” you’re “The Guy”! You were a pleasure to work with and we heard great reviews from members. Olivia Holcombe, Mid-American Lumbermans Association
Differentiating With the Six Ps
Why do people shop at your store? They have lots of choices as to where to spend their money and that number seems to grow almost every day. Now mix in a slow economy and the proliferation of online shopping and you should have a feel for why differentiation is so critically important to your hardware store or home center operation.
In this informative presentation you’ll learn to filter your store’s operation through the eyes of your customers and prospective customers. We’ll discuss the importance of divorcing these qualities from your everyday business math indicators. You’ll learn how to create both subtle and distinct differences between your store and your competitions’ by analyzing your operation through the Six Ps.
Powerful Store Presentation
Do you like the way your store looks? Do your customers? Did you know that there is a lot more to a successful store presentation than just making it look pretty? During this presentation you’ll learn elements of store design that will help guide your customers to deeper parts of your environment and naturally keep them in your store longer. You’ll learn how you can make your customers feel more comfortable and at home without saying a word to them. Put the things you’ll learn during this presentation into effect and you should see your sales increase substantially.
More Effective Marketing
Branding, marketing, advertising; it all gets pretty confusing, doesn’t it? After attending this seminar you’ll come away with a much better understanding of how those three elements fit into the whole concept of retailing. We’ll take a short historic look at traditional advertising and examine what is happening today. With social mediums and digital advertising quickly taking prominence over print and radio, it is important to understand how you can take advantage of new opportunities. We’ll review data and give you suggestions as to how to budget your advertising dollars more effectively.
Expanding your E.P.G.
You pay all of your employees, but do your employees pay you? The difference between what you pay them and the profit they produce is the Employee Productivity Gap. In this seminar we discuss how to train and motivate your personnel and thereby expand that gap. For years in our business we have touted our people as being the most important difference between our stores and the big boxes. Don’t look now friends but that gap is narrowing. This training session will have you thinking about the ways to improve the customer experience and get more for the wages you pay.
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