If you're serious about improving your retail operation, you need to read this book! Among many other things, you will learn to:
- Identify your ideal customer
- Maximize your opportunities with existing customers.
- Attract new customers.
- Identify weaknesses in your store's layout.
- Reframe your definition of customer service.
- Identify the slot that offers your store the greatest opportunity for success.
- Improve the effectiveness of your advertising.
- Improve your sales floor productivity.
- Imrpove your store's profitability and its pricing image.
The book is also available in paperback on Amazon.