The Retail Pricing Optimizer will give you control over how you should set your retail pricing. It is an Excel Spreadsheet saved in 97+ compliant form. You should watch the video titled Video About Retail Pricing on the home page to see what it does and how to use it. Although setting prices this way is a formidable task, it is the only real way to milk the most margin that is available. You will set parameters and then experiment with the optimized pricing. This is an Excel File, if you don't have Excel, don't download this document, it will not work!
