The way customers move through your store is a byproduct of your Retail Store Design. Research shows that if you improve the flow of customers throughout your store you will improve your retail profitability.
Discovery-Based Retail addresses retail store design in a unique manner utilizing a system that analyzes your customers’ traffic patterns.
It makes sense to try to expose every customer to every section of your store doesn’t it? In the book, Discovery-Based Retail, you will learn how to monitor the level of effectiveness at which you accomplish this goal. Retail Store Design without this pertinent research is less effective than it could be, indeed, less effective than it should be.
Your Retail Store Design should encourage shoppers to move in the manner in which they instinctively desire to move. Movement that is instinctive is much more comfortable for all of us and comfort is a natural by-product of good retail store design. In fact, good retail store design is so natural that customers may not even be able to verbalize what they like about your store. It will just “feel right”. When it comes to the customer experience it’s all about the feeling: “I felt like a got a good deal.” “I felt that it was a friendly place to do business.” “I felt they wanted my business.”
Feelings begin with communication. In Discovery-Based Retail you will learn why communication and, indeed, customer service starts even before your customers enter your parking area. A good retail store design continues that communication. It’s not verbal nor is it written, but it is communication, nonetheless. A good retail store design communicates that you want people in your environment. Good retail store design communicates that you want your customers to linger longer. Good retail store design communicates the pride with which you view your own operation. Learn more about retail store design and many other aspects of retail in Discovery-Based Retail.