You’ve heard it a hundred times. Realtors in both real life and on television say, “If you want to sell your home, improve its curb appeal”. But did you realize that your store front design is just as important in “selling your store” to your customers and prospects?
Your store front design is likely one of your store’s first interfaces with your customers. Because your store front design impacts the beginning of your customers’ experience it is, therefore, part of your store’s customer service. Discovery-Based Retail defines customer service as “the sum of all acts and elements that allow a customer to receive what they need or desire from your business”. Discovery-Based Retail will have you looking at store front design, the customer experience, and customer service in brand new ways.
Sometimes store front design dictates additional windows: sometimes fewer. Zoning restrictions and regulations are also considerations in store front design. Store front design must be comprehensive and address both aesthetics and functionality. It must also consider your specific audience. Have you identified your ideal customer? Who is he or who is she? How does your store front design appeal to and attract that ideal? In Discovery Based Retail you will learn how to determine who your ideal customer is and how to design, staff and market your store accordingly.
Today, more than ever, running a successful retail business is challenging. There are more competitors and more choices. This means that you must be more informed and more skilled than merchants of yesterday. Store front design is but one consideration of the enigma that is your store. Discovery-Based Retail looks at retail in brand new ways and you will find the discovery experience both interesting and informative. After reading Discovery-Based Retail you will have more and better ideas about store front design and all of the other elements that can maximize your operation’s results.
