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Discovery-Based Retail
(888)292-6531
Discovery-Based Retail, the system, is now Discovery-Based Retail, the book!
We’ve taken many of the things that we’ve learned in our years of experience at retail, wholesale and consulting and put those thoughts and ideas into an easy to read manual to help you improve your store.
Read What Experts Are Saying
For the past 15 years my job at the North American Retail Hardware Association has been generating editorial and training content designed to help make independent home improvement retailers better and more profitable merchants. During that time, I have yet to read a book that addresses so many of the issues that specifically affect a home improvement retailer’s success as well as Phil Mitchell does in “Discovery Based Retail.” It should be required reading for retailers in any industry, but especially for home improvement retailers.
I first met Mitchell during an interview. I was the writer and he was the interview subject. He had just been appointed vice president of sales for an industry wholesaler. But shortly into the interview, it became clear that he was much more than your typical industry executive. Phil is a student of retailing—someone who has spent his entire career helping retailers achieve greater levels of success and inspiring them to change.
Inspiring change is what this book is about. It touches on each of the critical variables that retailers need to address: customer service issues, assortment planning, employee training, pricing/margin strategies, how customers shop and especially store layout and design. Just like retailing, this book is part art and part science. It’s part history lesson and part road map designed to help you reveal your own unique path to retail success.
Scott Wright,
North American Retail Hardware Association
